Rebrand launch party – 35 years in the making!
Last Wednesday 27th April we were very excited to host valued clients, suppliers, business partners and Rushmoor Borough Council’s Deputy Mayor, Councillor Jacqui Vosper, at the Reade Signs launch event as we celebrated 35 successful years in the industry, revealed our new company identity, and showcased our dazzling new showroom. After guests had mingled and joined guided tours around the Reade Signs factory, CEO Andy Reade started off the evening’s speeches, acknowledging the efforts of the team at Reade Signs who have helped the company not only survive but thrive through two recessions and the more recent credit crunch. He captured the essence of Reade Signs, and summarised why Reade Signs has been so consistently highly regarded over the years, explaining “we are big enough to deliver, but small enough that the company still has a family feel about it”. Managing Director Andy Fergus-Smith proudly announced that through sponsorships, donations, and gifted signage over the last year, the Reade Signs Team has raised over £25,000 for local and national charities, as a result of the ‘Reade 35’ initiative that was implemented this time last year. Guest speaker Jonathon Clark, founding partner of top 20 UK agency ‘Bright Blue Day’ and visiting fellow and Board Member of Bournemouth University, illustrated the importance and impact of good design, branding and signage. Guests got to see this for themselves.The new Reade Signs brand identity is now a strong presence, and the buzz from the launch event continues on!
