A guide to signage materials and formats

Signage can be created using a wide range of materials and formats that all deliver different effects and make brands shine and messages pop out. We work with clients right from the start of each project to consult on how to bring designs to life. 

Please get in touch if you have any questions or a project in mind.

Here’s a little taster of the different materials and formats on offer:

ACM clad – This stands for Aluminium Composite Material, but is also commonly known by the brand, Dibond. It’s made from two thin coil-coated aluminium sheets bonded to a non-aluminium core (polyethylene or foam). Printed ACM can be applied straight onto site hoarding to promote new developments, while adhering to health and safety regulations. It’s a superb material for hoarding because it flexes and is very durable, offers sound reduction and is fireproof. The overall affect is a streamlined, contemporary look and feel.

Acrylic – Perspex® is a well-known brand of acrylic sheeting. It is a tough, transparent, versatile thermoplastic used in many applications, particularly in visual communications, design and architecture. Acrylic is very resistant to shock, flexing, scratching and weathering. It comes in many colours and finishes and is totally recyclable. We apply acrylic shapes to hoardings to bring them to life, as well as for use in general signs and wall installations. It can be sprayed in different colours and makes brand logos stand out. We often use it self-coloured or reverse printed acrylic for stand-up letters, CGI pictures on hoardings and building exteriors.

Aluminium – A strong, light metal used widely in industry, aluminium is the most abundant metal on the planet. It’s malleable, so it’s easy to make into whatever shape we need, and it’s resistant to corrosion. We use aluminium for architectural features and walls, fingerposts, desk receptions, built-up letters and extrusions for banner frames.

Correx – Also known as fluted, or corrugated, polypropylene board, Correx is an inexpensive and efficient way to produce temporary signs or displays. Tough and lightweight, it’s easily cut to shape and comes in any number of colours and thicknesses. Correx is fully recyclable and is used a lot for outdoor signs such as estate agents’ boards.

Films and finishing – The effectiveness of our products is down to the materials and the finish we give them. Whether they need to weather gracefully to blend into a historic or rural environment or endure harsh conditions, the surface layer needs to do its job. The vinyl film or laminates that goes over our hoardings add to their longevity.

Foamex – A versatile, lightweight PVC foam sheet, that’s durable and easy to cut and shape. Foamex also has low water absorption, making it suitable for indoor and outdoor use. It comes in a range of colours and is a popular material for signage and displays. We can print directly on to foamex and it can be sprayed in different colours. We like to apply it to hoarding to bring it to life, adding a stand-out, 3D affect. We’ve even created an entire Santa’s grotto from foamex!

Glass – A hard but brittle fusion of sand, soda and lime, we’re surrounded by the many applications of glass and we use this canvas to apply graphics for signage and marketing purposes. We can create messaging on glass for marketing suites, using frosted messages, and apply crystal edge window manifestations to make subdivisions of internal spaces clearly visible.

Glass signage is also good for external architectural projects and we supply optically clear vinyl for windows. Toughened, low-iron glass is extra clear, noted for its higher light transmittance and reduced green tint. This glass is used with wayfinding architectural signage where information may change.

Graffiti proofing – We can apply a special anti-graffiti laminate seal to hoarding and signs to ensure they last. This is a special coating that makes it easier to clean your signage if it’s vandalised.

Green walls – Also known as a living wall, this is a vertical surface partially or completely covered with living greenery, complete with a growing medium and integrated watering system for interior spaces. Green walls are great especially if your external or internal space has a green and environmental theme.

Lighting – Signage can work for you 24-hours a day if it’s illuminated well. Here are some of the methods we use to spotlight your brand:

  • Illuminated lettering and lightboxes – These are additional ways to light up a hoarding and highlight your key selling points. Internally illuminated, they’re hard to miss, especially at night, and colours look bright and crisp. Lightboxes, with opal acrylic inlays for exceptional illumination, can be single or double sided, wall mounted, projecting, hanging or free standing. We can even fit them to site hoarding, which we rout out and light up from behind.
  • LED, ribbon or strip lighting – A flexible product, this can have self-adhesive backing for use on any surface. We use this lighting in the headers and kickers of hoarding, to accent the design and draw attention to key elements, rather than trying to light up the whole hoarding.
  • Neon – These are luminous, gas-discharge tubes that contain inert gases, usually neon. Neon lighting can light up your logo or wayfinding signage in a bright and colourful way. Neon has a classic, retro look but we’ve also used it to add urban chic ambience to an ultra-modern setting.

Powder coating – This is applying paint in dry powder form to a metal surface, using a spray gun. The powder bonds electrostatically to the surface and then it’s heat treated to produce a tough coating that looks like a traditional liquid paint finish, but it doesn’t run and it’s more environmentally friendly. Powder coating is good on wayfinding signage because it’s both protective and decorative.

Printed manifestations and digital wallpaper – These are large-scale printed materials applied to walls, glass and even floors. They act like murals and can be used to add any design to your interior. Digital wallpaper – or super graphics – is artwork printed onto large areas to transform office walls, whether to support your corporate identity or brighten up the office space with some bold pop-art.

Reflective or pearlescent vinyl – This has a base colour and an accompanying colour. It is reflective and appears glossy, so we use it for hoardings and for vehicles.

Steel and stainless steel – Strong, durable and versatile, this long-established construction material is made from mixing iron and carbon in the right proportions at high temperature, but other additives give it particular qualities. Adding chromium creates stainless steel, which is highly resistant to corrosion. We use steel mainly for architectural and industrial signage, but stainless-steel fret-cut letters add an eye-catching element to signs and even hoarding.

Stone – Whether a natural-look stone or slate, we can cut it to size and shape, including bespoke lettering. This material is great for traditional architectural signage where the natural surroundings can blend around it. Stone signage also gives a sense of permanence and solidity to any environment.

Textured wall coverings – A technical name for wallpaper, it adds depth and interest with a huge range of aesthetic looks and feels. It’s tactile, encouraging interaction, so it works well in marketing suites.

Verometal – A thin, metallic coating containing bronze that’s sprayed onto a surface, verometal gives your signage the appearance of solid metal. We can create a matt, satin polished, high polished, rusted or patinated look to fit your requirements. Verometal is ideal for wayfinding and permanent outdoor signage.

Vinyl and painted wall graphics – These can be used to create bright, colourful and creative designs. They are adhesive, and can be applied directly to walls so we mainly use them for internal branding and wayfinding.

Vinyl wrapped ply – This can be added to hoarding to make it more rigid and it is popular for luxury building developments.

Vitreous enamel – This is made by fusing powdered glass to a surface by firing at high temperatures and can be opaque or coloured. The technique is more than a century old and has immortalised London street names as well as London Underground’s signage. Vitreous enamel is ideal for exterior heritage signage, standing the test of time beautifully.

Wind mesh PVC – Perforated PVC is used to make wind mesh banners. There are tiny holes in its fabric to avoiding wind damage, so it’s ideal for advertising large, new-build developments, such as apartment blocks.

Wood – Good quality wood can have excellent durability and looks high-end, ageing well when looked after. We use wood when it’s important to match the surroundings, such as the ply plaques we installed for a wetlands project. Timber frames are also used for gantry signs.

3D models – working with 3D technology specialists, we can develop a 3D printed masterplan to showcase housing projects. These are made from resin and printed through a process known as stereolithography (SLA). They depict with great accuracy a 3D visualisation of a new development for use within sales and marketing suites.

If you’d like to find out more about how we work with any of these materials and formats to make brands come to life, please email enquiry@readesigns.com.

Share:

More Posts

Sovereign Gate

Five benefits of professionally designed hoarding boards for your construction site

You’ve probably walked past a construction site surrounded by blank, worn-out panels. Now, imagine a vibrant, branded perimeter that grabs attention and builds trust. That’s exactly what professionally designed site hoarding boards do. They do more than conceal scaffolding—they tell a story, project an image, and create visibility long before a project completes. If you’re in construction, property development, or signage, this could be a game-changer. Let’s explore five strong reasons to invest in expert hoarding design. Key benefits of professionally designed site hoarding boards First impressions count. Hoarding boards offer a large-scale canvas to showcase your brand identity, ethos, and professionalism. People passing by get a clear sense of who’s behind the build, whether you’re a developer, contractor, or architect. Clean design, bold visuals, and consistent branding build recognition over time. That kind of visibility keeps your company top-of-mind for future opportunities. Construction sites must meet strict safety and legal standards. Professionally designed boards ensure that every required warning, access instruction, or health and safety notice appears clearly and in the right place. Experts understand how to layout messaging for maximum readability. That means no confusion, no fines, and a safer environment for everyone around the site. Let’s face it—building sites aren’t always pretty. However, attractive hoarding designs can soften the visual disruption and even spark interest. Designs that reflect local culture or include community updates generate goodwill. This builds trust and reduces complaints from nearby businesses or residents. Plus, when people see quality visuals, they expect quality work behind the boards. Blank panels may block the view, but branded hoardings send a stronger message. A polished design, paired with clear messaging, shows that the site is secure and professionally managed. That added layer of authority helps deter trespassers and vandals. Plus, it protects your on-site materials and equipment more effectively. Why wait until completion to promote a new property? Use hoarding boards to build hype with visuals, floor plans, website links, or QR codes. You can engage passers-by early, generate enquiries, and even start collecting leads. With the right layout, your site boundary turns into a powerful marketing tool. Professionally designed site hoarding boards deliver more than just coverage. They elevate your brand, meet safety regulations, and turn a build into an opportunity. If you want to transform your site perimeter into something truly impactful, speak to our experts at Reade Signs. We specialise in creative, high-quality hoarding solutions tailored to your needs.

hoarding around an office development London

How are hoardings different from billboards?

If you’ve ever stepped out, you may have noticed eye-catching ads plastered above your head. Some call them billboards. Others refer to them as hoardings. But are they the same thing? Not quite. Distinctions between billboards and hoardings If you’re working with a hoarding service in the UK, understanding the difference between hoardings and billboards is crucial. It can really help you get the best bang for your buck. First things first: what is a billboard? In the UK, a billboard typically refers to a large outdoor advertising structure. You’ll see them on roadsides, above buildings, near train stations. Basically, they are present anywhere with a high footfall or vehicle traffic. A billboard is designed to catch your attention quickly, often in just a few seconds. Billboard ads tend to be bold, simple, and straight to the point. Think of brands like Coca-Cola or McDonald’s. Their billboard designs are clean, colourful, and instantly recognisable. What about hoardings? Now, here’s where it gets a bit more British. Hoarding in the UK usually refers to the wooden or metal boards that go up around construction sites. But they’re not just for keeping dust and debris in. Marketers saw an opportunity. These boards became prime real estate for advertising. You’ll often find hoardings promoting the very development going up behind them. Hoardings are static, often stretching across long lengths. You can add more detail to it than your average billboard. Since pedestrians might walk slowly by or even stop to read them, hoardings give you a bit more space. You can utilise the space to tell a story or show off multiple visuals. Why does the distinction matter? If you’re working with a creative marketing agency, understanding these subtle differences helps shape your campaign’s goals. Billboards are your way to offer fast-paced exposure to a large audience. But if you’re looking to create something visually immersive, hoardings can be incredibly effective. At the end of the day, both hoardings and billboards are powerful tools to showcase your commodity. You cannot ignore the importance of either of them. However, to get proper assistance in putting up an immersive visual campaign, you should connect to a trusted source like Reade Signs. We have been a prominent hoarding service in the UK, working in the field for several years. Contact us today to find out more.

Berkeley Group’s One Blackfriars development

The secret to creating an innovative outdoor hoarding signage

When it comes to outdoor advertising, hoarding signage is one of the most powerful tools. From wrapping a construction site to promoting a new business, a well-designed hoarding sign grabs attention, tells a story, and leaves a lasting impression. How to make your outdoor signage more creative As a marketer, you can try multiple strategies to make your outdoor hoarding signage different from others. Focus on the secrets behind creating innovative signage that captivates an audience. Think beyond the basics: Too many hoarding signs stick to the standard approach: a logo, a tagline, and a generic image. Audiences are bombarded with similar kinds of advertising every day. So, it is important to ensure the audience notices yours. You must think creatively to stand out. Use bold, unexpected imagery, intriguing messaging, or even interactive elements. A unique concept will make your signage more memorable and impactful. Make it visually striking: The most effective hoarding signage stops people in their tracks. High-quality visuals, vibrant colours, and strong typography can create an eye-catching design. Using contrasting colours enhances visibility and impact. Selecting a creative layout naturally guides the viewer’s eye across the design. Tell a story: A great hoarding sign is more than just a static advertisement; it’s a storytelling tool. Storytelling adds depth and emotion to your signage. It creates curiosity and anticipation, which makes people want to learn more. Direct your visitors to a website or social media page, which will allow them to continue the story online. This can also upgrade your brand engagement. Consider the environment: Hoarding signage doesn’t exist in isolation. A great design takes into account its location and uses it to its advantage. If it’s in a busy city centre, bold and simple messaging will create a quick impact. If it’s on a quiet street, there may be more space for intricate details. Cultural remarks and other elements can make the signage more relatable to the audience. Add interactive elements: Technology has changed the game for outdoor advertising. Implementing modern technology can make hoarding signage more interactive. People are more likely to remember an advertisement they’ve interacted with rather than just glanced at. Creating innovative outdoor hoarding signage is about more than just logos and graphics. It needs a creative approach to stand out from the rest. If you’re looking for an expert in creating hoarding signage that stands out, contact Reade Signs. We specialise in designing outdoor hoarding signage for brands. Contact us today to find out more.

Corporate building signage

How building hoarding enhances safety and security on-site

Construction sites can be dangerous places. Heavy machinery, moving vehicles, and ongoing work create risks for both workers and the public. This is where building hoarding plays a crucial role. Hoarding is a temporary barrier placed around construction sites to provide protection, security, and privacy. It ensures that work continues smoothly while keeping people safe. Why building hoarding is essential for construction site safety Here’s how construction hoarding enhances safety and security on-site: Protects the public from hazards Construction sites often have falling debris, sharp tools, and uneven surfaces. Without proper barriers, pedestrians passing by could be injured. Hoarding acts as a protective shield, keeping construction hazards contained within the site and preventing accidents. Prevents unauthorised access An open construction site can attract trespassers, vandals, or even thieves. People entering without permission may get injured or steal valuable materials. Hoarding creates a secure boundary, restricting access only to workers and authorised personnel. This helps avoid accidents and reduces liability risks for the construction company. Improves worker safety Hoarding not only protects the public but also benefits workers. It keeps out distractions and reduces the chances of accidents caused by unexpected pedestrian movement or vehicles near the site. With clear boundaries, workers can focus on their tasks safely. Enhances privacy and reduces disruptions Some construction projects require privacy and minimal distractions. Hoarding helps block noise, dust, and visual clutter from reaching nearby businesses and homes. It ensures that the work goes on without disturbing the surrounding environment. Helps with traffic control Many construction sites are near roads or pedestrian walkways. Hoarding can be used to guide foot traffic safely, ensuring people know where to walk without stepping into danger. It also helps drivers stay aware of ongoing construction, reducing traffic confusion and potential accidents. Acts as a communication tool Hoarding is not just a safety barrier—it can also provide useful information. Many construction companies use hoarding to display safety warnings, emergency contacts, and project details. Clear signage ensures that workers and the public are aware of any risks or detours. Hoarding is essential for any construction project. It protects the public, enhances security, improves worker safety, and reduces disruptions. By installing proper hoarding, construction companies can create a safer and more efficient work environment. Reade Signs is a reliable company that specialises in designing, printing, and installing site hoardings. Contact us today to find out more about our services.

retirement

How to Make Your Hoarding Boards Really Stand Out

Hoarding boards are more than just temporary barriers; they serve as powerful marketing tools for construction projects, brand promotions, and event advertising. To cut through the visual noise, your hoarding board needs to be engaging, memorable, and impactful. Here’s how to make it impossible to ignore. 1. Use Bold and Eye-Catching Design ✔ Bright colours and high-contrast visuals grab attention✔ Simple, easy-to-read fonts enhance visibility✔ Minimalist design with a strong central message Keeping your design clear and focused ensures your message is understood in seconds. 2. Invest in High-Quality Graphics ✔ Avoid pixelated or low-resolution images✔ Use crisp, professional photography or illustrations✔ Ensure logos and branding elements are sharp and well-placed A poorly designed hoarding board can look unprofessional, diminishing your brand’s credibility. 3. Incorporate 3D Elements ✔ Raised lettering or cut-out shapes create a dynamic look✔ Textured materials add depth and interaction✔ 3D designs stand out more effectively than flat images A three-dimensional approach adds uniqueness and captures attention from different angles. 4. Use Strategic Lighting ✔ LED backlighting makes hoarding boards visible at night✔ Spotlights enhance specific design elements✔ Edge lighting creates a modern, polished effect Illumination ensures your hoarding board remains effective around the clock. 5. Add a Strong Call-to-Action (CTA) ✔ Clearly direct your audience to take action✔ Examples: “Visit Our Website”, “Contact Us Today”, “Opening Soon”✔ Ensure the CTA is large, bold, and prominent A compelling CTA ensures your hoarding board converts attention into action. 6. Experiment with Unique Materials ✔ Use eco-friendly or unconventional materials like recycled wood or metal✔ Textured surfaces create a tactile, memorable experience✔ Sustainable materials showcase environmental responsibility Creative material choices help reinforce your brand’s identity while making the board more visually distinctive. 7. Choose the Right Location ✔ Position boards in high-traffic areas for maximum exposure✔ Tailor messaging to suit the local audience✔ Ensure boards are placed at an optimal viewing height Strategic placement ensures your hoarding board gets the right kind of attention. Stand Out with Custom Hoarding Boards from Reade Signs If you need high-impact, professionally designed hoarding boards, we can help. At Reade Signs, we specialise in custom, visually striking hoardings that enhance your brand’s visibility. Contact us today to discuss your requirements and let us help you create hoarding boards that make an impact.

Tilia Homes

What are the benefits of hoarding signage for your business?

Hoarding signage are usually large-scale graphics displayed on temporary fencing or boarding around construction sites. They offer a wealth of benefits for businesses. These signs go beyond merely blocking public access to construction zones—they are powerful marketing tools with significant advantages. Here, we have highlighted some important advantages of this signage for your business. Five benefits of hoarding signage for your business Let’s take a look at some of the important benefits hoarding signage can bring to your business. Enhanced brand visibility Hoarding signage serves as a large, visible advertisement for your business, even in high-traffic areas. It transforms otherwise dull barriers into attention-grabbing displays that showcase your brand’s identity. Whether promoting upcoming projects, products, or services, this type of signage ensures your brand stays in the public eye. Cost-effective advertising Compared to traditional forms of advertising like billboards or digital campaigns, hoarding signage is a cost-effective solution. Once installed, it provides continuous exposure without recurring costs, maximising your return on investment. Generating interest in your project For businesses involved in real estate or construction, hoarding signage offers an opportunity to highlight project details, including launch dates, features, and benefits. This can build anticipation and attract potential customers or investors well before the project’s completion. Improved aesthetics Hoarding signage enhances the visual appeal of construction sites. Instead of leaving the area cluttered or uninviting, high-quality graphics can create a polished, professional appearance that reflects positively on your brand. Communication tool You can use hoarding signage to share essential information with the public. This includes safety messages, project timelines, or details about how the project will benefit the community. Transparent communication fosters trust and goodwill among the local audience. In other words, hoarding signage is more than a functional barrier—it’s a dynamic advertising platform that enhances brand visibility, engages the community, and adds professionalism to construction zones. By investing in well-designed hoarding graphics, businesses can amplify their marketing efforts and leave a lasting impression. If you are looking for attractive hoarding signage to boost your marketing efforts, get in touch with Reade Signs. We can craft attractive hoarding signage with brilliant marketing messages for you.