We’re delighted that SEGD, the Society for Experiential Graphic Design, has awarded the V&A Museum’s wayfinding scheme their 2020 Honor Award.
This was such a special project for us. We worked in collaboration with designers dn&co and wayfinding specialists AllPointsWest to produce a system that was discreet enough not to trump the museum’s amazing collection but also visible, clear and easy to use by visitors.
The V&A is the world’s leading museum of art and design, with a permanent collection of over 2.3 million objects. The building exterior and interior are both Grade 1* listed. Being in the public domain, the signage solution had to be robust enough to deal with the high footfall but sensitive to the aesthetics of the building and its collection. In all, over the 12 miles of corridors and 145 galleries, we installed 400 directional signs.
Philippa Simpson, Director of Design, Estate and FuturePlan at the V&A found our expertise in sourcing materials particularly useful and this attention to detail was focused on by SEGD, highlighting the use of dyed black tulipwood that harmonises with its surroundings but is practical and solid.
One SEGD jury member commented: “So simple, yet you can see the thought and attention to detail. Beautiful juxtaposition yet amazingly seamless.”
It’s great to get such recognition for a project that was so important to us, especially as since we worked with the V&A, wayfinding has taken on a new role in helping visitors to large establishments to social distance to help the spread of COVID-19.
Find out more about our architectural and wayfinding work here.
