Clever use of hoarding lighting is a superb way of making the most of the best vantage points, highlighting messages and maximising the impact of your site hoarding. With one in eight people working night shifts, and darker winter months, great lighting means you can make the most of your marketing 24/7 for all passing traffic. Lighting elements include lightboxes, strip lighting and halo-illuminated lettering.
LEDs are available in many variations and can be used with timers in sensitive residential areas, also making it more cost-effective. LED header and footer hoarding illumination is low cost, great as a design feature and provides a subtle wash of light rather than illuminating the entire hoarding. Halo-illuminated lettering is great for highlighting your new development name or brand.
Lightboxes used within hoarding can be very effective. The use of shallow lightbox extrusion and printed flex-face panels mean the hoarding can take extra weight without compromising the structure. We always recommend getting the structure of the hoarding checked by a qualified engineer before adding any additional weight to it, such as light boxes, flagpoles or extended height sections as these all add extra wind loading to the hoarding. All these elements help draw attention to your advertising hoarding messages all year round and, if correctly designed, are very cost-effective.
If you’d like to find out more about how lighting can enhance your building site hoarding, please call us for a chat or if you’d like to discuss a project on 01252 336 000.
