Reade Blog

London Dock E1 with clear brand representation. An external banner full of colour designed to help guide site traffic and visitors to their destination. This strong PVC banner material offers safe and secure mounting during strong weather conditions and will with stand UV radiation. At almost 5m squared the banner was cleared for wind loading and was secured to the side of a staircase with shock cord to allow for movement. Although a temporary signage solution you can expect fantastic performance from both print and banner material. #pvcbanner #externalbanner #sitebanner #propertysite #newbuildsite #propertydevelopment #propertydevelopmentbranding #propertybranding #sitebranding  #stretchbanner #scaffoldingbanner #scaffoldingsafety #bannerinstall #bannerprinting #pvcbannerprinting #bannerdesign #banner

Further hoarding and signage for Lendlease this time installed within the newly developed park environment. As you can see from the pictures below, simple clear messaging is delivered on brand and portrays the level of effort Lendlease go to whilst creating a residential park habitat. The hoarding at the west side of the park features a graphic story timeline of the history of Elephant Park, whilst the east side represents company branding and further residential and environmental messaging.

Setting the scene Location: Chelsea Creek, London Client: St George Project: Internally represent the apartments external view whilst enclosed during development. This smart installation delivered a faux balcony experience within a show apartment of which was encased during development. The solution we provided consisted of framed lightboxes fronted with back lit printed skins. This not only provided a visualisation of the apartments perspective for the customer but also delivered the right amount of light into the apartment for an accurate living experience. The LED lighting within the lightbox provided energy saving properties with accurate consistent light levels for the room plus anti-flicker. Customers enjoy taking personal videos during their sales experience and signage is now required to perform well on HD video recording as a customer may choose to take footage whilst visiting. Working with the brand team at St George has seen us provide internal selling solutions at the forefront of their marketing campaigns as showcased here. You can view previous external site hoarding and architectural wayfinding for St George in our previous blogs.

Elephant Park, Elephant & Castle, London Whilst developing further signage at Elephant Park we were tasked with providing a selection of infills that were to meet the latest government fire regulation standards, specifically for residential apartment blocks. Combustible sheet material has for years been the go-to within the industry for such projects, due to its quality and project longevity favoured by clients but in this case fitting this material within three metres of residential housing has now become obsolete.  To overcome the fire regulation concerns we utilised a printed roll material instead that met all regulations, provided fantastic graphic representation plus added value and peace of mind for the client. Branding and signage must meet stringent criteria within application, and it is essential that appropriate risk assessment is taken on a project to ensure all aspects of design, build and fitting meet the latest standards and legislation. Here at Reade Signs safety is paramount.  

Working closely with Linden Homes our dedicated project team provided a direct point of contact for the clearest communications throughout the fast-paced project. We understand that site signage requires speedy installation to match up with site development dates and our reliable supply chain has enabled us to operate our business as usual during the pandemic.      This smart installation for Linden Homes at their Saxon Gate site near Wickwar, Gloucestershire, consisted of 10 flag poles and two v signs with signature Linden livery that produces striking visibility and impactful branded messaging as grand welcome for visitors upon arrival. At both site entrances signage displays concise brand messaging that can be consumed easily from afar, plus all installs are off set from the road to ensure safe viewing of traffic.    Linden Homes – Saxon Gate – Wickwar, Gloucestershire Linden Homes – Saxon Gate – Wickwar, Gloucestershire (2) Linden Homes – Saxon Gate – Wickwar, Gloucestershire (3) Linden Homes – Saxon Gate – Wickwar, Gloucestershire (4) Linden Homes – Saxon Gate – Wickwar, Gloucestershire (5)